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Trading Standards – 3 Year Alcohol Report

26 March 2012 No Comment



3 Year Alcohol Report – Trading Standards

Purpose of this Document: To demonstrate how the engagement and education of retailers has had a positive impact on compliance with the 2003 Licensing Act, while maintaining high customer satisfaction and enforcement success.

Summary of Figures

  1. Test Purchase failure Rate reduced for 28% in 2008 to 6% in 2011.
  2. Use local Licensing Policy Consultation period to ensure the expectations of the relevant authorities are properly represented.
  3. Assess all applicants’ training materials for front line staff and add licence conditions relating to training delivery expectations, signposting or delivering training for applicants when required.
  4. Set up PCC preventing underage sales training. With over 100 staff trained at the civic offices and over 100 off the shelf packs purchased.
  5. Portsmouth City Council is the first local authority in the UK to deliver BIIAB licensing qualifications. Required for the sale of alcohol. Over 150 trained.
  6. Creating additional funding to support staff on cost recovery basis.
  7. Carrying out bespoke test purchasing to catch those premises circumventing the law.
  8.  Off sales retailers carrying out recorded staff training in 2009 was 34%. In 2011 this figure was 78%.
  9. Off sales retailers recording refusals to minors in 2009 was 54%. In 2011 this figure was 81%.
  10. Proxy watch membership in 2009 was 48% rising to 90% in 2011.
  11. Retail staffs ability to discuss National Alcohol Licensing Objectives in 2009 was 14%, rising to 41% in 2011.


Background – Where we were – 2007/8

  • Test purchase failure rates some of the highest  in the UK – 2008 – 28%
  • Poor joint working ethic
  • High levels of retailer and public complaints regarding antisocial behaviour in and around licensed premises
  • No defined process for assessing new license applications
  • Little / no training or due diligence record keeping in independent licensed premises
  • Low level of face-to-face interaction between Trading Standards staff and retailers


What are our defining processes? 2009-2011


  1. Adding specific wording to Portsmouth Licensing Policy Statement regarding training
  2. Strong negotiations with licence applicants, and will go to representations in all cases should venues not agree to our conditions.
  3. Engage with retailers prior to opening, to ensure they have all relevant compliance information. Continued engagement when changes to law come into effect so that retailers are kept up to date.
  4. Recommend due diligence methods to retailers.
  5. Offer a high level of staff training and/or off the shelf training packs comparable to BII qualifications or national chain training (including fake ID recognition)
  6. Conduct intelligence-led compliance checks and test purchases
  7. Strong multi-agency working.
  8. Record venues that circumvent test purchase procedures and move forward with targeted ID testing.
  9. The use of 1-3 casual workers to deliver externally-funded programmes and compliance visits.
  10.  Engage with retailers during visits to assess changing needs, or meeting with compliance officers in the case of national chains.

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